EDUCATION Master of Science Sep 2025 – Jun 2027 | University of Gothenburg, Sweden Master of Science in Marketing and Consumption Bachelor’s Degree Sep 2022 – Jun 2025 | Halmstad University, Sweden Bachelor’s degree in Business Administration with a focus on International Marketing. Bachelor’s Thesis Jan 2025 – May 2025 | Halmstad University, Sweden The Role of AI in MNEs’ Product Marketing: A Case Study on AI in B2B and B2C Multinational EnterprisesLink to the Thesis Relevant Courses BrandingMarketingDigital MarketingConsumer BehaviourMarketing CommunicationInternational Marketing StrategyInternational Business and Entrepreneurship